They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub. The pixelated world of Minecraft continues to be a goldmine for Arsement, 26. He rose to YouTube stardom off his videos exploring the animated cosmos and has since branched out to several other gaming-focused YouTube channels. Another is called TBNRFrags—the acronym standing for “the best never rest,” the last word gaming slang for slaying an opponent. TBNRFrags features his exploits on the violence-filled military shooter Call of Duty.
- For each video with 1 million views, the average pay falls between $2,000 and $3,000 in case you use ads on your videos.
- She started proving that when she became known for parodying Punjabi culture.
- Evan Fong is a Canadian YouTuber who specializes in the gaming niche where the does commentaries.
- “My core values have to align with a brand.” Her Livvy Fund raises money for fellow female NCAA athletes from both fans and brands.
He was born Olajide William “JJ” Olatunji in Watford, Hertfordshire, England in June 1993. As a rapper he released the single “Lamborghini” (featuring P Money) in 2015. Lilly Singh is best known for her YouTube channel IISuperwomanII and for hosting the NBC late-night talk show “A Little Late with Lilly Singh.” She started her channel in 2010. Singh starred in the 2014 film Dr. Cabbie and was nominated for a Shorty Award and Streamy Award in 2014.
She even interviewed President Barack Obama on her YouTube channel in 2016 before the election, to encourage young people to register and vote. Koshy stopped adding new videos to her YouTube account in early 2018 after she decided to try acting full time, but resumed posting in 2019. Koshy is adored by her followers for her impeccable comedic timing, facial expressions, dance moves, and commitment to the comedic moment, as well as the high-quality camera work and editing in her videos. She also has over 18 million Instagram followers as of March 2020. Koshy was named by Time magazine in 2019 on their list of 25 Most Influential People on the Internet.
They have four YouTube channels, a podcast, and two books that generate online income. This Swedish gamer started his YouTube career in 2010 when he posted Let’s Play videos. These clips showcased PewDiePie’s skills in the first-person shooter Call of Duty. Examine their lives, and you will see they started like most people.
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In its former life as Twitter, the social media service never quite figured out how to attract influencers — and the money that comes with them. Linda Yaccarino, X’s chief executive, is now relying on her television industry ties to make the site a destination for video creators. If successful, the effort could bring advertisers and eyeballs back to the platform after its owner, Elon Musk, excoriated brands and told them not to spend their money with X. Lovers of gaming online are familiar with Daniel Robert Middleton; he is a YouTuber and Professional gamer who is of British descent. He is popular for video games like Minecraft, Pokémon, and Roblox.
Markiplier — Mark Fischbach — $35 million
Aside from having a YouTube channel, Ryan’s world also has his own channel that can be downloaded on platforms like Roku TV, which makes him more accessible to different audiences. His brother, sister, and cousin also have YouTube channels, as does his wife Brianna, but so far, he’s heads and shoulders above the rest of his family when it comes to revenue. Preston Arsement has also made richest youtuber in the world it on to Forbes magazine for being one of the highest paid YouTube stars in 2022. On top of her work on YouTube, she’s also raking in the dough with a podcast, a mail-order coffee business called Chamberlain Coffee, and her own fashion line. Although she began her journey when she posted makeup tutorials, the doors were quickly opened for her to become much more than a YouTube star.
Lilly Singh (Estimated Net Worth: $10.5 Million)
The sports drink became the official drink for FC Barcelona, UFC, and Arsenal this year. Controversy has followed Olatunji for boxing decorum, misogynistic content, and racist and transphobic slurs, but he always turns the scandals into views, both online and in the ring. He also has a second highly successful YouTube channel, along with a massively popular presence on TikTok. YouTube channels are definitely one way to increase your bank account but when they are combined with other social media platforms, the possibilities to increase revenue are endless. The combined number of followers across all his social media platforms is over 45 million…
The power of such short videos are also evident from how Khaby Lame transformed his life by creating silent and humorous short videos on TikTok. By leveraging the unique power of reels, he became the top TikTok influencer with almost 150 million followers while earning a reported $10 million annually. Jeffree Star is makeup artist (as well as a model, fashion designer, DJ, and singer-songwriter). In addition to being one of the highest-paid YouTube stars on the planet, he oversees a cosmetic empire called Jeffree Star Cosmetics that is the source of the majority of his fortune today. He is known for his striking hair color that is frequently hot pink, and many tattoos.
His family has since turned his influence into a company, Ryan’s World, that sells toys, board games, and clothing. Kaji has entered video game collaborations with Roblox and Xbox too. His wildly popular YouTube channel gets more than 3 billion views a year, reaping an annual eight-figure windfall from Google AdSense. So many of the highest-paid YouTube stars started by creating videos that came easily to them, such as makeup tutorials or children playing games. Additionally, there are so many gaming commentary videos, as well as Guinness World Record videos, which are all things that people can do from the comfort of their home. Evan Fong, widely known as VanossGaming, is a prominent Canadian YouTuber celebrated for his gaming-related content.
Their videos revolve around six classifications, which are Tricks hots, Stereotypes, Battles, Overtime, Bucket list, and Games with consequences. Well, I am not here to tell you how to watch those videos on YouTube, but just take a moment and think about it. Google owns YouTube, and it takes 45% of the advertiser’s money as the video creator gets 55% of every dollar paid by the advertisers. In a short amount of time, his income has skyrocketed to millions, and on YouTube, he appears to be unstoppable.
Kjellberg focused on reaction videos in the 2020s before focusing on his family. Nowadays, he has been posting about his life in Japan with his wife, Marzia, and their son. Moreover, PewDiePie’s net worth is $40 million, making him one of the richest YouTubers. This article will dive into the top 10 wealthiest YouTubers by ranking them by net worth.
It is one of the popular channels among kids these days where you’ll find a lot of toy reviews. John Green is estimated to have a net worth of approximately $17 million as of February 2024. Their channel the VlogBrothers is estimated to earn an amount of between $676k-$10.8k per month. He has evolved and grown over the years and now owns a Toy-line, App, and TV.
If you already don’t know, let me tell you that YouTube shares 55% of ad revenue with the creator and keeps the 45% with themself that came through advertisers. By keeping this in mind, YouTube pays around $18 per 1000 video views however the numbers changes based on your country and niche. Roman Atwood created his channel in 2013 and since then, he has garnered https://1investing.in/ over 5 billion views on all of his videos. Dude Perfect is a group of 6 people who share funny videos on their YouTube channel since 2009. The members of this channel are, Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, and Sean Townsend. Similar to Anastasia, Ryan Kaji is a kid aged 12 who has a YouTube channel Ryan’s World.
Jimmy Donaldson, aka Mr. Beast, is the biggest YouTube star thanks to his risk-taking antics and charitable work. He has drawn attention to his channel since it launched in 2012 with unusual feats like counting to 100,000 and burying himself for 50 hours while still alive. Most of this ($40 million) supposedly comes from three boxing matches he had in 2021 against Ben Askren and Tyron Woodley (two matches). However, the boxer stated these numbers are actually slightly below what he actually earned.
Dixie D’Amelio is building her own name with—and independently of—her younger sister Charli (#5 on this list). With a loyal audience nearly 100 million strong across TikTok, Instagram and her fast-growing YouTube channel, Dixie has parlayed her internet fame into a career spanning music, fashion and entertainment. Anthony Padilla and Ian Hecox together make videos on their channel called Smosh which is a popular American YouTube sketch comedy and improv group. They began posting videos on YouTube in 2005 and quickly gained popularity. Reels have disrupted traditional social media strategies by revolutionizing the way businesses and content creators engage with their audiences. With their short, captivating video format, reels have become a powerful tool for driving engagement and growth.